We build social media strategies. What the hell is a social media strategy? In a nutshell…a good one defines your company. A good one builds trust with your clients. A good one increases brand awareness, a good one puts you on the map. A good one makes you $.
How to start.
Don’t worry about the tools (Twitter, Facebook etc.), tools change (remember when MySpace was the be all and end all?) Worry about the one thing that defines you. What sets Social Media School apart? We like to think it is the ease of implementing our strategies. Here’s a quick exercise I learned from Jay Baer on how to help you define your company.
Example:
Volvo = safety
Apple = innovation
Disney = magic
Your Company = ???
Fill in the blank, try a few until you get one that feels right. Does your answer set you apart?
It should.
